The Correct Makeup Application Order, According to Makeup Artists (2024)

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  • Makeup

By

Danielle Cohen

The Correct Makeup Application Order, According to Makeup Artists (1)

Danielle Cohen

Danielle is New York-based beauty writer and editor. Her work has been featured in Allure, Elle, InStyle, Well + Good, and more.

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Updated on August 13, 2024 01:13PM

The Correct Makeup Application Order, According to Makeup Artists (2)

In This Article

Skin PrepPrimerFoundation and ConcealerContour and BronzerBrowsEyeshadow and Liner

MascaraBlush and HighlighterLipsPowderSetting Spray

For the most part, makeup routines vary from person to person. Some like to start with their lips, others swear by underpainting and some people like to switch it up, experimenting with different application techniques each time. The order in which makeup is applied can be very subjective. Still, you may be seeking a refresher on the basics or are looking for recommendations from professionals to step up your makeup game.

We tapped celebrity makeup artists Michele Shakeshaft, Jamie Greenberg, Melissa Murdick, and Tobi Henney for their advice on the order in which to apply makeup. Although there are no strict guidelines for the order in which you apply your makeup, a pattern did emerge when speaking to them. Keep reading for their recommendations, as well as tips for finding a routine that works for you.

Meet the Experts

  • Michele Shakeshaft is a celebrity makeup artist and Bobbi Brown Pro Artist. She specializes in makeup for women over 50.
  • Jamie Greenberg is a celebrity makeup artist based in Los Angeles.
  • Melissa Murdick is a celebrity makeup artist and content creator based in Los Angeles.
  • Tobi Henney is a celebrity makeup artist who also works for luxury houses and editorial. She was the L’Oréal Paris Makeup Director for Australia.

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Skin Prep

Skin prep is key for ensuring that your makeup looks its best. How you choose to prepare your skin is dependent on a variety of factors—from your skin type to how much makeup you're looking to apply and how long you want it to last. Similarly to makeup, skincare routines also come with their own recommended order.

Opt for a three-step skin prep routine.

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Primer

Primer is the unsung hero of many a makeup look; it can help enhance your makeup by smoothing out pores, preventing excess shine, and helping make your look last longer. It is the opportunity to target your main skin concerns before applying makeup. Opt for a primer that addresses your needs–some suggestions based on concerns, below.

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Foundation and Concealer

Makeup artists are split on the order in which you should apply foundation and concealer. “Play around and discover what works for you,” Murdick recommends. “I am a ‘concealer over foundation’ person, but some people love to put it under foundation. It's okay to try a few different techniques and see what you prefer.”

Shakeshaft says choosing which one to apply first depends on your skin’s needs. “If I see uneven skin tone—redness, blemishes, and the like—my first step will be to even out the skin with foundation,” she says. “If the under-eye darkness is what stands out, I will begin by neutralizing the darkness and brightening the under-eye area using [color] corrector and concealer. When the skin is evened out, you create a beautiful, clean canvas, and the color products will pop, using less product.”

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Contour and Bronzer

Apply bronzer and/or contour after foundation and concealer, Shakeshaft recommends. She says this step is part of the complexion process. “Bronzer adds warmth and dimension to the skin and helps connect the surface tone of the face to the body,” she says.

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Brows

This is when you may start filling in your brows. Doing the brows before the eyes is essential, according to Henney. They help frame the face and create a finished look. And by adding an air of polish before you apply your eye shadow, you may find that you don't need as much. Whether you opt for powders, pencils, gels or a combination of these formulas, brush out the hairs first then fill in only where needed. This will create a soft and natural brow look.

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Eyeshadow and Liner

Those who regularly create eyeshadow looks like smoky eyes or use darker/brighter colors often prefer starting their makeup routine with this step. It is because fallout can be easily cleaned up before applying the base. Still, most makeup artists prefer to do the eye at this point in the routine. “When you are applying color next to a dark under eye, the tendency is [to get] a bit heavy-handed with the eye makeup because it's competing with the darkness,” Shakeshaft says. “So I tend to apply concealer and color corrector first.”

Eye makeup looks can have endless iterations based on color and product choice, as well as preferred formula and finish. Cream eyeshadows can often be applied on their own. If you are using powder shadows, consider adding a primer beforehand to promote longevity and avoid creasing. Greenberg suggests using Lime Crime Electric Slide Eyeshadow and Brush Sticks for a seamless application and hold.

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Mascara

You may complete your eye makeup look by applying mascara. If you plan on using an eyelash curler, do so prior to applying mascara in order to keep the formula from sticking to the curler and potentially pulling out lashes. Make sure mascara is fully dry if you choose to touch your shadow or liner afterwards.

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Blush and Highlighter

Applying blush near the end of your routine allows you to tailor the color to your overall look. Shakeshaft suggests pairing your lip color to your blush by opting for similar undertones in order to achieve a more cohesive result.

“There is often the question of whether to apply blush or highlighter first,” she adds. “There is no right or wrong answer but keep in mind the product you apply first will usually be more prominent.” If you want to achieve a glowy look with a tinge of color, Shakeshaft recommends applying the highlighter first and diffusing the blush into the glow. If you prefer a pop of color and a subtle glow, apply the blush before the highlighter and diffuse the glow into the color.

Byrdie Tip

Very lightly apply blush at the center of the eye and blend until it is barely noticeable using a fluffy shadow brush. This can help bring harmony to the face by tying the colors from the lid and cheeks together.

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Lips

Lip color tends to be applied near the end of a makeup routine with one caveat. “I love finishing with the lip as it can be changed easily and... alter the look dramatically,” Henney says. If you're going for a bold lip, feel free to swap its spot on the list with eyeshadow because it will lend itself to how much makeup you apply in each of the other steps.

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Powder

While those prone to creasing or with an oily skin type may prefer setting their concealer with powder directly after application, waiting until the end has some benefits. It allows you to use cream and liquid formulas without having to consider how it may affect powder. You can also set specific areas more strategically as areas of the face may have already been set by other products containing powder like powder blush.

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Setting Spray

“I always make sure that I'm finishing off whatever order I do with setting spray and a lippie,” Greenberg says. While most setting sprays are simply meant to prolong makeup wear, consider your preferred finish and be sure it aligns with your goals.

The Final Takeaway

There are no strict guidelines when it comes to makeup application, only recommendations depending on your preferred look and finish. “At the end of the day, the order in which you apply your makeup doesn't really matter,” Greenberg says. Makeup artists agree that the best way to find your ideal application order is through trial and error and finding what feels best to you. Experimenting with different products, textures and orders of application is what makes makeup fun and exciting.

The Correct Makeup Application Order, According to Makeup Artists (2024)

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