Troels Marstrand on LinkedIn: Lately Olay has been running a commercial based on generative AI. The… (2024)

Troels Marstrand

at the intersection of biological data, machine learning and innovation

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Lately Olay has been running a commercial based on generative AI. The premise is this: they re-age an old image of the consumer to match their current age and show how they look better in real life - obviously due to the use of (their) skincare products. Generative AI can fundamentally change how we interact with skincare, understand our skin and make better choices in our selection of treatments. This Olay gimmick is in my opinion doing the consumer a disservice by not providing anything of value or learning. If you want to read my critical take on re-aging generative AI and what it captures and what is doesn't (in a N of 1 trial) you can find it here: https://lnkd.in/dZZrAraC

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Troels Marstrand on LinkedIn: Lately Olay has been running a commercial based on generative AI. The… (2024)

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